About Ronald Lopez
A designer at heart, a builder by nature.
Section 01
At a Glance
I design and build products end-to-end, from research and interface design through to the front-end. Designing since 2013, the first 8 years at OneLocal (YC S17) as the company's founding designer, where I helped scale it from zero to a multi-product B2B SaaS platform with 2,100+ partners. My design work spanned across 7 products, 2 mobile apps, and 100+ client websites for solo, SMB, and mid-market businesses, partnering with engineering, product, and marketing to ship them. Most recently, 4 years at Legend on Covers's commercial squad, designing components and pages that drive click-outs to partner sportsbook brands, where my front-end fluency goes into the handoff so engineering can ship the work as drawn.
Design drives me to solve a real problem, and the best part is watching people use the solution. I studied design and taught myself to code alongside it, so I could see the work through to the screen. I keep learning anything I can get my hands on. Lately AI has joined the toolkit, making the workflow faster and the experiments cheaper.
Design Proficiencies
- Research
- Design Strategy
- Interface Design
- Interaction Design
- Visual Design
- Prototyping
- UX Design
- Usability
- Design Systems
- Design Engineering
- Responsive Web Design
- Accessibility (WCAG)
- Motion Graphics
Section 02
Career Timeline
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Product Designer
Oct 2021 – 2026
Legend · Global – Remote
- Designed and optimized product experiences on Covers, a sports betting information and affiliate platform, contributing to commercial goals by improving user journeys and supporting revenue-driving partner experiences.
- Used data, experimentation, and iterative design to refine existing experiences, identify usability improvements, and support stronger product performance.
- Contributed to the evolution and application of design systems to improve consistency, scalability, and efficiency across products and teams.
- Partnered closely with front-end engineering, using my own front-end fluency to write design-QA notes developers could act on directly, shortening review cycles and keeping shipped UI faithful to the design.
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UX Designer Certification (UXDC™), UX Design
Oct 2021
BrainStation · Toronto
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Founding Designer
Oct 2013 – Sep 2021
OneLocal (YC S17) · Toronto
- Hired pre-revenue as the founding designer, and there through the company's growth to 2,100+ partners. Partnered with engineering, product, sales, and marketing to ship 7 products and 2 mobile apps across the B2B SaaS suite for solo, SMB, and mid-market businesses.
- Shaped product strategy and design direction by studying the competitive landscape, industry trends, and user stories.
- Owned the full product design lifecycle, from low- and high-fidelity design through interactive prototypes, annotated handoffs, and design QA.
- Designed the company website, customer-facing product suite, and backend user dashboard, working in the codebase alongside engineering, and delivered 100+ client websites at scale through OneLocal's website product.
- Produced brand, marketing, email, social, and sales design for the company and its clients, including interactive demos and presentations for the Sales team.
- Mentored the company's second designer and set the design practices and standards that scaled with the team.
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Web & Graphic Design Intern
Jan – Mar 2013
Dundas Data Visualization · Toronto
Created page layouts for sales and marketing collateral, graphics for web and social media, and online ads. Designed and coded HTML email campaigns.
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Ontario College Advanced Diploma, Graphic Design
2013
George Brown College · Toronto