Recent Projects

I love seeing my designs in the hands of users.

Covers sportsbook review page redesign

Covers Review Page Redesign

A research-driven redesign for review pages clicking out well below Covers’ best commercial pages, leading with less so the clickout gets the room it needs.

Key Features

  • Triangulated Hotjar heatmaps, mouse paths, and taps across 8 sportsbooks
  • Trimmed the first screen to a maximum of 4 key data points
  • Added a persistent offer CTA so the clickout stays in reach as Users scroll
UI DesignUX ResearchDesign SystemResponsive Design
Covers commercial toplist card redesign

Covers Commercial Toplist Design

A research-led redesign of the toplist behind every Covers commercial page, rebuilt around how Users scan so the bonus and the clickout lead.

Key Features

  • Interviewed around 20-30 Users and borrowed scannable patterns from outside sports betting
  • Lifted clickouts 35-45% in an A/B test against the old toplist
  • Adopted by other brands across the Legend sports pillar as a commercial standard
UI DesignUX ResearchDesign SystemResponsive Design
Screenshot of OneLocal LocalVisits User Web App showing appointment booking interface

OneLocal User Booking Web App

A self-serve, white-label booking flow that lets Users book in a few steps instead of calling, matched to each OneLocal partner’s brand.

Key Features

  • Customers adopted the new flow and preferred it to calling
  • Bookings came in around the clock, not just during business hours
  • Partners spent far less time as the scheduling middleman
UX ResearchBooking FlowWhite LabelUser Flow
ronglopez.com portfolio and design system

Portfolio Design System

The portfolio you’re on now, designed system-first in Figma, then hand-coded so design and build share one source of truth.

Key Features

  • WCAG AA contrast, keyboard, and screen-reader support across both themes
  • Light and dark themes planned at the token layer, not patched on
  • Hand-coded from tokens up: Pug, LESS, and vanilla JS, no bundler
Product DesignDesign SystemAccessibilityUI Design
Screenshot of OneLocal Website 2021 showing rebranded homepage

OneLocal Website

A responsive rebrand that turned OneLocal’s new brand system into a site showing partners how the products fit their business, not just what they do.

Key Features

  • Visitors connected more easily with the product pages
  • Testimonials and industry-relevant visuals built trust sooner
  • Updated hierarchy made each product’s value easier to grasp
Web DesignBrandingResponsive DesignAccessibility
Screenshot of OneLocal LocalVisits Dashboard showing booking calendar and staff schedules

OneLocal Booking Dashboard

A scheduling dashboard built on the calendar model partners knew, leading with an agenda on mobile and the full grid on desktop.

Key Features

  • Staff got a clearer overview of upcoming appointments
  • Edits and updates were faster and more reliable
  • Fewer scheduling errors across busy days
Product DesignUX ResearchDashboard UIResponsive Design
Screenshot of OneLocal LocalReferrals showing referral campaign interface

LocalReferrals Platform

A white-label referral platform that adapts to any partner brand across web, email, SMS, and print.

Key Features

  • Partners launched on-brand campaigns without custom design work
  • One shareable link for advocates, with a clear reward
  • Scaled across industries without a new template each time
Product DesignWhite LabelMulti-ChannelUX Research
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